Another Test Post
June 8, 2019
We improve business performance by addressing product-market fit, executing go-to-market strategies & crafting fintech stories.
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At Narrativa, we enjoy working with challenges. Transformative innovation and dynamically evolving environments allow us to explore unchartered territories and fuels our creativity, so we can help our clients identify the possibilities that exist within banking and finance and collaborate with them to shape the future of the industry by designing and executing KPI-driven marketing strategies.
Financial services are on a path to transformation fueled by digital innovation and disruptions, and fintech brands need to identify potential opportunities really quickly. This drives the adoption of new technology or a new business model based on changes in customer behaviour, industry regulations or threatening competition. But how do you identify what will give you a sustainable long-term competitive advantage?
Whether it’s launching a new product or resegmenting an existing market or even making inroads into a new market, we complement your product execution team to work as your partner throughout the customer development journey and identify a product-solution fit that meets your target customer needs.
Since no two products or even markets are the same, each go-to-market strategy should be thoroughly thought out, mapping a market problem and the solution that a product offers. We bring together a high performing GTM framework: strategy, execution, and enablement.
You need a strategic narrative for your technology products to engage with your prospects and customers across the buyer journey while listening to their big issues and addressing their problems that will connect your customers to your product. Crafting stories that articulate impact are the way to do just that.
Our agenda is to act as a bridge between marketing, business, and technology. We adopt an outside-in approach and start listening to your customers before your product launch and to validate your current business model and product vision. We will complement your product execution team in the customer development journey and help you craft both sides of the value equation: the value proposition of your product and the unique messaging you should deliver to maximize the potential of your products as well as nurturing the target customer segment which benefits the most from your value proposition.
As you transition into the “the connection economy” (as Seth Godin puts it), where value gets created by the connections we make and not by industrialism, marketing is shifting towards a multi-way, dynamic engagement channel that talks about the significant issues that are important to your customer. This means defining your strategic narratives for an executable go-to-market strategy for a new or existing market, crafting the differentiation messaging for your target customer segment and designing the go-to-market campaigns to reach your target audience.
The way to engage, excite, and educate buyers about your innovation is to make it meaningful to them. We help craft stories for your products and solutions across the entire buyer journey. As your strategic marketing partner, we will create high-impact content (digital, print, visual, interactive) to engage with your audience at every stage of the buyer journey and fuel your growth. In doing so, we will drive more attention to marketing strategies that will enhance your customer engagement and humanize your communications.
We improve business performance.
You’ll be somewhere here: Digital Banking, Transaction Banking, Retail & Corporate Banking, Payments, Cash Management, Lending, Trade, and Supply Chain Finance, developing or using innovative technology (Open Banking, Robotic Process Automation, Distributed Ledger Technology, Analytics, Artificial Intelligence & Machine Learning) or creating a new banking ecosystem for digital disruption. That’s exactly where we are too.
We are a Pune-based Fintech marketing & consulting agency focused on financial services but we have virtual teams across the world. We operate at the intersection of business and marketing, co-creating marketing strategies upon which we execute to drive tangible results. We fill in the talent gaps and become the strategy and execution engine to help fintech brands grow, compete, and succeed.
Our size and style are strictly boutique, but our view is global, and we work with clients who have one thing in common – the desire to create keen awareness, appreciation, and adoption of their products or services.
Never before has there been such a need for innovative fintech brands to prioritize customer engagement and deliver products and services that target and solve customer-specific pain points.
We enjoy working with challenges. We are inspired by transformative innovation and ever-changing environments that takes us to unchartered territory and fuels our creativity.
We improve business performance by addressing product-market fit, executing go-to-market strategies & crafting fintech stories.
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