A leading technology innovator shapes the future of financial services.

The financial services industry is riding the wave of disruption. And our client was ready to launch their latest innovation.

As one of the largest fintech company in the world, our client is focused on next-generation technology solutions in a crowded, noisy, undifferentiated, complex and transformative industry. In an era of increasing choices for customers, use of disruptive technologies in financial services will disintermediate the entire value chain of banking. Our client needed to establish their products serving both sides of the financial services value chain. A classic issue for companies in complex ecosystems.

When they came to Narrativa Studio, the number one problem for our client was to demystify their complex technology into digestible and simple narratives for open banking, corporate banking, trade finance, and payments business. We developed a content amplification strategy to promote their newly launched white papers for financial services using emerging technology, and a plan focused on generating awareness for their top-of-the-funnel marketing. We produced content for demand generation, inbound marketing and sales enablement content for the buyer journey which addressed customer needs and positioned their product to reach their target audience in Asia.

What we learned

Use Customer Intelligence to Amplify Your Content.

Simply creating quality content does not cut it anymore. With so much information available for educated buyers, we need a content amplification strategy that will get fintech brands in front of their target audience. Customer intelligence and knowledge of technology products is key to creating the most engaging content that addresses customer pain points and can amplify the brand messaging to produce real results for a fintech brand’s business.  

The Future of Innovation Lies in Customer Engagement

Innovation marketing is not just limited to new products or technologies, but also covers continuous improvement efforts and finding efficiencies in the core business as well as new growth efforts. For better customer engagement, articulating the benefits of products and value-propositions for every target customer segment is critical throughout the buyer journey. 

The Power of Storytelling in Innovation.

We understand that new technologies require us to pause, research, and hack more efficient ways to tell stories together in new and unimaginable ways. Using the power of business storytelling, we need to unleash the ‘why’ for the innovation that resonates with customer needs and craft stories to maintain the emotional brand connections with every audience, in every communication or interaction. By doing this, fintech brands can develop meaningful connections with their customers and enhance customer relationships with their brand. 

 

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