Consultancy

Intelligent innovation and customer insights for today's visionary businesses

As the pace of change continues to increase and the threat of disruption becomes the new normal, companies must adopt a focused and effective approach to innovation.

Understanding customer profound desires is table stakes. To truly drive breakthrough strategies that reshape your market, deliver exceptional value at lower cost and redefine channels, today’s visionary businesses must achieve the right product-market fit.

Success depends on creating products and services that actually solve customer pain-points, resulting in immense customer demand.

Don’t wait to put your product out in the world, and then start asking your customer questions. What do they like about the product? What do they think should be improved?

You must start listening to your customers early on in the process before your product launch to learn whether there are customers and market for your current business model and product vision. Validate all your assumptions upfront.

Without probing deeply into customer desires, businesses miss out on the more revealing insights that drive innovation and result in a successful and scalable outcome.

The right product-market fit will set you in the right direction. Our approach works for businesses of all shapes and stages, so if you find yourself in any of the positions below, then it’s time for us to talk!

If you have a new idea and want to test your product and validity of your business model.

If you have already validated your product with your early adopters and now wish to prove out your business with more mainstream customers.

You have adequately served your mainstream customers in a given market and wish to either repeat your successes in a new market or re-segment into an existing market.

  • Customer Development Strategy

A well-designed customer strategy coordinates across company functions and encompasses go-to-market and channel choices and delivery of products, services, and experiences. A customer development strategy answers specific questions, including: Who are our customers? Which of their needs can we address? Given your company’s overall value proposition and strategy, what customer experience should you create? What capabilities do you need in order to deliver that experience? 

By reaching a deeper understanding of your customers and their pain-points, you can develop a roadmap of the buyer journey and build a framework rooted in profitability.

  • Customer Development Consultancy

Whether it’s launching or resegmenting into an existing market or attacking a new market, we collaborate with your teams to develop and execute a go-to-market plan to win new customers and drive your overall business vision forward.

We complement your product execution team and work as your partner in the customer development journey. We put ourselves in the shoes of your customers, listening to their wants and needs across the entire customer development journey.

We focus on:

If you have a new idea and want to test your product and validity of your business model.

If you have already validated your product with your early adopters and now wish to prove out your business with more mainstream customers.

You have adequately served your mainstream customers in a given market and wish to either repeat your successes in a new market or re-segment into an existing market.

At Narrativa, our deep understanding of customer needs drives value to your customer development model and helps identify the problem-solution fit and the corresponding appropriate and sustainable business model. We simplify your technology narrative and help you achieve a meaningful connection with your customers, creating a reverberating impact across your value chain.

Our team of strategists and creative thinkers collaborate with your business leaders and drive their innovation strategies. In doing so, we think creatively to solve complex problems, develop new strategies, facilitate innovation, and encourage change within your organization.

We participate at each phase of the customer development journey and our range of services include:

We leverage our customer-centric skills and experiences in the fintech industry to develop the right product-market fit. In order to do so, we craft a series of briefs that capture the hypotheses embodied in your company’s vision and business model. We then deliver:

  • Product hypothesis brief
  • Customer and problem hypotheses
  • The customer problem presentation
  • In-depth customer understanding
  • Market analysis and insights

With intelligence gleaned from customer discovery, we then prepare the requisite collateral to bring your target customers towards a sale. In this capacity, we prepare sales and marketing materials, value proposition collateral, an approach to distribution channels and a product and customer development roadmap. For this stage, our objective is to test your market value propositions, listen to your customers and integrate what we have learned and revise your product and customer briefs. In addition, we also:

  • Articulate a value proposition for your product
  • Prepare sales materials and a preliminary collateral plan
  • Develop a preliminary distribution channel plan

Rather than simply providing general marketing services, we take it a step further by helping you refine your target audience. Should you sell into an existing market or attack a new one? And what are the best methods for doing so? Narrativa’s core competency is bridging the gap between customer needs and product development. For this stage, our objective is to validate the product features that will solve your customer problems and devise a market strategy to launch your product to the identified target audience. This includes:

  • Go-to-market strategy
  • Messaging and positioning exercise
  • Product launch plan

In this final phase, we deliver demand creation activities and assist the marketing team to develop a full marketing plan, including brand awareness, sales education and marketing for demand generation. We deliver:

  • Go-to-market campaigns focused on demand generation
  • Marketing collateral

Interested in our services?

Find out how to create connections with your customers with our story-driven marketing services