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Methodology

Let's assign strategic narratives with business strategy to create opportunities for growth.

Our methodology is collaborative, holistic, and highly rigorous with multiple data sources—yet streamlined—so decisions are made with certainty and your time is used efficiently. This proven approach liberates us to think strategically, creatively, and is managed with precision.

STRATEGIC NARRATIVE MARKETING

Let’s unpack our strategic narrative approach to marketing and what it means for your business.

Envision

- Industry Dynamics and Mega Trends
- Vision of the Future of Fintech
- Product-Market Fit
- Market Research
- Competitive Framework
- Go-to-Market Strategy & Launch Plan

Explore

- Customer Behavior
- Target Markets & Audience
- Value Proposition
- Positioning & Core Messaging
- Value Matrix Messaging for Every Buyer Persona
- Storylines for Audience

Evaluate

- Solution Marketing Strategy
- Customer Engagement Strategy
- Growth Strategy for the Full Funnel
- Content Strategy & Content Mix
- Thought Leadership Themes
- Marketing Campaigns, Tactics & Channel

Execute

- Go-to-Market Launch Plan
- Content Mix Creation
- Distribution Channel Strategy
- Campaign Execution to Lead
- Multi-Way Customer Engagement
- Monitor Campaign Results

Interested in our services?

Find out how to create connections with your customers with our story-driven marketing services

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