Content Marketing

In today’s digital landscape, your brand is defined by meaningful connection with your customers and their profound needs.

Creating quality content to educate your customers on how your products and services align with their unique needs is paramount. And yet, too often marketing agencies neglect the critical step of learning about what type of connection and engagement the customers wish to have with the business.

Our customer-centric approach enables us to deliver a lasting foundation upon which your brand can best engage with your customers in a manner that aligns with their own preferences. Content is king. Whether it’s written, verbal, or visual, creating the right content and delivering it in the most appropriate channels is an integral component of the successful brand’s marketing strategy.

With Narrativa, you can implement all the elements of a well-crafted content strategy across multiple communication mediums and channels to achieve measurable business results.

From start to finish, we will work with you to strategize, develop and execute content programs that establish your brand as an authoritative voice in your industry.

Content Marketing Strategy

When developing a content marketing strategy for a client, our mission is simple. Deliver content that stands out and solves real problems for your audience in a way that will excite, engage and inspire them to take action.

To do so, we acquire a full understanding of your audience, including their pain-points, motivations and aspirations. Then, with a thorough understanding of your business, audience and industry, we get to work and deliver a content marketing strategy that is thoughtful, engaging and guaranteed to boost your digital performance and business growth.

Content Production

Supported by a team of industry-savvy content creation professionals, we develop and deliver content that achieves measurable business results! Bringing together the fire power of a fintech consulting and marketing agency, we specialize in bringing the most complex B2B, fintech and financial products and services to life.

The backbone of our approach to delivering proven results is the development of content throughout all stages of the buyer journey. We work across the full marketing and sales spectrum from the awareness, consideration and decision stages of the sales cycle to address buyer challenges along the way. We do so through anchor stories, explainer videos, branded content, white papers, interactive thought-leadership and engaging blog content. Representative examples of our content creation capabilities include data reports, research and white papers, articles, blog posts, videos, SEO, case studies, social media content and much more.

Our content marketing capabilities cover a range of deliverables and formats, including:

Data Reports

Research Papers

White Papers

Contributed Articles

Blogposts

Point of Views

Videos

Search Engine Optimized (SEO) Content

Websites & Microsites

eBooks

Case Studies

Content Audits

Infographics

Social Media Content

Landing Pages

Content Amplification

Even the best-designed content needs a voice. Not only do we leverage our customer intelligence to create the most engaging content, but we also provide a driving force to amplify your brand messaging to create real results for your business.

An integral component of our process is amplifying content throughout the entire buyer journey. Whether it’s improving website traffic, educating your audience or driving qualified leads, our content amplification strategy will focus on PR and SEO to amplify the right content at the right time throughout the buyer journey. In doing so, we also closely monitor and track content performance in order to rapidly iterate and improve results along the way.

Our content amplification capabilities cover a range of deliverables, including:

Email marketing

Sponsored LinkedIn Content

Promoted Tweets

PPC through AdWords

PR campaigns for press coverage from industry events

Guest-posting and free content syndication

Interested in our services?

Find out how to create connections with your customers with our story-driven marketing services